About this evaluation:
A study was conducted of the Villa visitor brochure in August and September 2006 to evaluate the usefulness of the brochure's information and presentation format. The goal of the study was to measure the audience's reaction to the brochure and potentially to assist the Museum as it considers a redesign of Getty Center visitor materials.
Key objectives of the study were:
- An improved understanding of the comparative value of brochure features to our audience.
- Audience preferences for map-style or pamphlet-style presentation.
- The brochure's fulfillment of audience needs.