Spanish Language Brochure Evaluation
Danza de la cabrita (The Goat's Dance): Photographs by Graciela Iturbide
Over a three-week period (December 28, 2007 through January 27, 2008) an in-gallery evaluation examined the use and effectiveness of a Spanish-language brochure provided to visitors at the exhibition Danza de la cabrita (The Goat's Dance). The effectiveness of the brochure was determined by quantity of brochures taken, in-gallery observations, and visitor interviews. Seventeen interviews yielded data for further analysis; of these interviews 59% were in Spanish, 54% in English, and 6% in both languages.
Download the evaluation report:
Spanish Language Brochure Evaluation (10pp., 170KB)
Partly as a result of these findings, a Museum policy on second-language didactics for exhibitions was written. The policy established that the most pertinent information would be provided in a second language for visitors to select exhibitions where the content is of strong interest to specific audiences, or for exhibitions for which the institution plans significant outreach to specific audiences.